The Florence Museum of Costume
and Fashion is hosting an exhibition celebrating 30 years of
menswear, titled "Short Story of Men's Fashion", sponsored by
the Pitti Discovery Foundation in collaboration with the Uffizi
Galleries.
Running June 12 to September 29, the exhibition includes 500
garments from 1989 to today and looks at fashion in particular
through the lens of the Pitti Uomo trade show.
The exhibition is curated by fashion historian Olivier
Saillard, and it tells of the history and evolution of menswear
by crossing Made in Italy with various guest designers who have
participated in Pitti Uomo through the years.
"Many of the men, but also women, who have made men's fashion
a creative subject have passed through Florence," Saillard said.
"Hand in hand with the city of Florence and its prestigious
places, creators were able to imagine the craziest runway shows
in service to their collections," he said.
The exhibition is dedicated to the memory of Marco Rivetti,
who was president of Pitti Uomo from 1987 to 1995, and includes
about 110 labels.
Of the fashion houses on display, 79 donated garments, 32
loaned garments, and the Pitti Discovery Foundation purchased
garments from 11 labels for 307,756 euros, including vintage
garments by Burberry, Christian Dior, Hussein Chalayan, Martin
Margiela and Puma.
The garments are on display in a set that recalls a giant
book: page after page, in each room, the various currents of
men's fashion are shown in a dialogue between historic
collections, Made in Italy companies, and new talents.
In one example, a look by Giorgio Armani from Fall-Winter
2012 is placed alongside a shirt and pullover by Vivienne
Westwood from Spring-Summer 1991 and a Romeo Gigli suit from
1989.
Andrea Cavicchi, president of the Pitti Discovery Foundation,
said this collection of men's fashion is "the first of its kind
in Italy".
"It was put together thanks to the generosity of companies
and stylists, Italian and foreign, who starred in special events
at Pitti Uomo from 1989 to 2019," Cavicchi said.
The show mixes street wear with vintage archive garments, in
a combination of old and new that celebrates men's fashion.
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