The significant increase in
prices in Croatia's tourist sector continues to draw
international media attention. "Five euros for an ice cream
ball," headlined the German Frankfurter Allgemeine Zeitung in a
reportage from Croatia, where it is noted that "Croatia was
never cheap, but this year the prices are rising enormously,"
and the Croatian Finance Minister admitted that tourists may
stay away due to the increase in holiday costs. Croatia is
becoming a "luxus destination" in terms of prices since the
introduction of the euro and the rise in inflation, according to
Faz. Even Croatia's finance minister, Marko Primorac, felt
compelled to publicly comment on price developments at the end
of June, calling the price premiums "worrying" and warning of
further price increases if the trend continues. However, Tourism
and Sport Minister Nikolina Brnjac recently stated that price
increases are justified: "All those who have invested in quality
certainly have a justification." Those who did not invest in
quality, capacity, or service, on the other hand, have no reason
to raise their prices."
According to the most recent official statistics, the largest
annual price increases were recorded in restaurants and hotels,
at a rate of 14.6% on average. According to the daily Poslovni
Dnevnik, due to the combination of inflation, the introduction
of the euro, and the business decisions of tourism
entrepreneurs, tourism prices increased by up to 77 percent this
July compared to the pre-pandemic year 2019.
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