Technology combined with design and
lifestyle considerations is the basis used by Brembo, which in
its experimenting with color 'plays' a bit with the latest
trends in fashion, art, style, and design.
Since its red brake caliper introduced over 25 years ago,
Brembo has been focusing on the color if its products to
strengthen the distinctive character of every vehicle it fits
out.
Even now it continues to bring something new to the scene and
- after almost 60 years of innovation - it is going beyond with
colors that make it a pioneer in design and not only in
technology.
For the Geneva Motor Show, Brembo took its inspiration from
the world of fashion, design, art, and style to dress up some of
its calipers with unusual "attire" for a car part, as part of a
journey made up of provocation, chromatic suggestions and
graphic textures.
And so there is a caliper painted with a camouflage pattern,
a classic, here revisited in the colour of the year. Or for
lovers of luxury, the glittered caliper, and for the trendiest
and most irreverent, here is the caliper with the unmistakable
reference to the famous English fabric with argyle pattern.
The journey continues with a look at the past, with the
"vintage" caliper, simple and minimal, which recalls the
geometries of the '70s, or the caliper with fluorescent,
contrasting and sometimes excessive colours of the '90s, and
again with a creative caliper inspired by writers and street
art.
Brembo's experiments do not stop there: if the new trend of
the moment suggests an aggressive look, here is the caliper that
recalls the spotted coat of the felines, and the tattooed
caliper, with its dragon. And for nature lovers, there is also a
green interpretation.
These are just a few suggestions that will not go into
production and that Brembo presents to underline the perfect mix
of aesthetics and functionality, which make each Brembo caliper
an icon of style.
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